
Wackes AB blir en del av IDÉ House of Brands
Published: 09.10.2025
IDÉ becomes Europe's largest distributor of promotional products!
“This acquisition was made with both heart and mind,” says Lasse Lauritzen, CEO of IDÉ House of Brands.
“Wackes is a company we have always had great respect for. We share similar ways of working, and both companies place customer relationships at the center. This merger will secure and strengthen the future for our customers, employees, and partners.”

PINK RIBBON
Published: 30.09.2025
True to tradition, we color October PINK and support the Pink Ribbon Campaign.
In Norway, the Breast Cancer Association and the Cancer Society work together on the campaign, which is also part of an international grassroots movement. The campaign’s message: “Show that you care – wear a pink ribbon in October!”