Developing a good idea into a concept may be challenging. An idea has become a concept when it’s been developed into something that can be received and perceived by the target group. Elements that describe a successful concept is that it is characteristic, memorable, unifying and relevant. The goal is to make the receiver act on our message.
Why spend time on building a concept?
The communications climate of today is busy and ever changing, and so businesses must be creative and have a strategy in order to be competitive and capture the attention of the public. In this process you will lay the foundation for what you want to communicate, to whom, and how. This will be the governing idea that ties all your channels together and creates a totality..