A strong company culture and good communication internally is the first step on the way towards a strong brand. The way you communicate the company’s values internally is of great significance regarding how they speak positively about their workplace. Ask yourself this question: How do I reach out to my employees, and how can I improve? In 2018, generation Y made up a large portion of the work force, and a survey from PGI implies that 70 % of these millennials want their colleagues to be as a secondary family. This tells us that the workplace environment is one of the most essential issues we work with in a company.

The last months before Christmas are hectic in most workplaces, but it’s also a good time to show the employees that they are appreciated. Many of our patrons give wonderful Christmas presents to their employees, and this is a process we’re more than happy to take part in (see our gift alternatives here), but what about surprising your employees on an ordinary weekday? How about a Christmas calendar for the office, arranging wine bingo, or awarding outstanding performance, not only in the sales department, but for all employees?

Here at IDÉ House of Brands, we’ve even established our own amusement team, consisting of a group of dedicated people who want to spice up their colleagues workday. They surprise us with everything from trivia with prizes during lunch time and afternoon stretching, to lotteries and fun product testing. This is highly motivating for us employees!